Social Media

Why is social media so important? especially since a school is an environment of learning. However, when it comes to education marketing, social media is a vital component in highlighting and improving a school’s marketing messages and building your school brand. Due to the fact social media and technology are growing as a part of our daily lives, your school needs to have active social media account(s) on the platforms that are relevant to your demographic- focusing on audience, area, and your marketing goals.

 

Why have social media?

 

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Builds School Awareness and Recognition

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A Platform to Update On Your School

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Update Parents On What You’ve Been Doing

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Find  Opportunities for Your School/ Community
 
 

 

What Major Social Media Platforms Should I Use?

 
Linkedin - Free social media icons

 

LinkedIn

audience?

  • Number of monthly active users: 810 million
  • Largest age group: 25-34 (58.4%)
  • Gender: 48% female, 52% male (no data on other genders)
  • 63% of LinkedIn users access the network weekly, and 22% daily

what to post?

 YouTube

 

YouTube

audience?

  • Number of monthly active users: 2+ billion
  • Largest age group: 15-35 (highest reach)
  • Gender: 46% female, 54% male (no data on other genders)
  • Time spent per session: ~30 minutes

what to post?
 
Free Twitter Logo Icon, Symbol. PNG, SVG Download.

 

Twitter

audience?

  • Number of daily active users: 211 million (up from 187 million)
  • Largest age group: 18-29 (42%)
  • Gender: 38.4% female, 61.6% male (no data on other genders)
  • Time spent per day: 31 minutes

what to post?

 File:Instagram icon.png - Wikimedia Commons

 

Instagram

audience?

  • Number of monthly active users: 2 billion
  • Largest age group: 25-34 (31.2%), with 18-24 close behind at 31%
  • Gender: 48.4% female, 51.8% male (no data on other genders)
  • Time spent per day: 29 minutes

what to post?
 
Facebook - Free social media icons

 

Facebook

audience?

  • Number of monthly active users: 2.91 billion
  • Largest age group: 25-34 (31.5%)
  • Gender: 43% female, 57% male (no data on other genders)
  • Time spent per day: 33 minutes

what to post?

  
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